Tous les ebooks de la collection "Springer Proceedings in Business and Economics" - Springer

168 Livre(s)


Ajouter à ma liste d'envies Advances in National Brand and Private Label Marketing Kusum L. Ailawadi , Juan Carlos Gázquez-Abad , Francisco J. Martínez-López , María Jesús Yagüe-Guillén This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona. It... Editeur : Springer Parution : 2017-06-22 Collection : Springer Proceedings in Business and Economics PDF, ePub 94,94 € PDF ePub
Ajouter à ma liste d'envies Advances in Applied Economic Research Nicholas Tsounis , Aspasia Vlachvei This proceedings volume aims to provide new research methods, theories and applications from various areas of applied economic research. Featuring papers from the 2016 International Conference on Applied Economics (ICOAE) organized by the University of Nicosia and the... Editeur : Springer Parution : 2017-06-07 Collection : Springer Proceedings in Business and Economics PDF, ePub 94,94 € PDF ePub
Ajouter à ma liste d'envies Strategic Innovative Marketing Androniki Kavoura , Damianos P. Sakas , Petros Tomaras This proceedings volume presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It highlights strategic research and innovative activities in marketing. The contributed... Editeur : Springer Parution : 2017-06-02 Collection : Springer Proceedings in Business and Economics PDF, ePub 94,94 € PDF ePub
Ajouter à ma liste d'envies Contemporary Trends and Challenges in Finance Krzysztof Jajuga , Lucjan T. Orlowski , Karsten Staehr This book contains a selection of the contributions presented at the conference. The articles reflect the extent, diversity and richness of research areas in the field, both fundamental and applied finance. The target audience of these proceedings includes... Editeur : Springer Parution : 2017-04-29 Collection : Springer Proceedings in Business and Economics PDF, ePub 147,69 € PDF ePub
Ajouter à ma liste d'envies Modernizing Academic Teaching and Research in Business and Economics Marie K. Aboujaoude , Khalil Feghali , Tariq Mahmoud , Jorge Marx Gómez This proceedings volume brings together the results of a corporate discussion on research, academic teaching and education in the field of business and economics in the context of globalization. The contributions examine leadership and sustainability, quality and... Editeur : Springer Parution : 2017-04-25 Collection : Springer Proceedings in Business and Economics PDF, ePub 147,69 € PDF ePub
Ajouter à ma liste d'envies Sustainable Transport Development, Innovation and Technology Michal Suchanek This proceedings volume presents current research on transport sector development, with particular emphasis on sustainable transport development, innovation and transport enterprise growth and survival. Derived from the 2016 TranSopot Conference held in Sopot, Poland,... Editeur : Springer Parution : 2017-03-27 Collection : Springer Proceedings in Business and Economics PDF, ePub 147,69 € PDF ePub
Ajouter à ma liste d'envies Tourism, Culture and Heritage in a Smart Economy Vicky Katsoni , Anastasia Stratigea , Amitabh Upadhya This book explores the ways in which information and communication technologies (ICTs) offer a powerful tool for the development of smart tourism. Numerous examples are presented from across the entire spectrum of cultural and heritage tourism, including art,... Editeur : Springer Parution : 2017-02-21 Collection : Springer Proceedings in Business and Economics PDF, ePub 158,24 € PDF ePub
Ajouter à ma liste d'envies New Trends in Finance and Accounting David Procházka This book presents the most current trends in the field of finance and accounting from an international perspective. Featuring contributions presented at the 17th Annual Conference on Finance and Accounting at the University of Economics in Prague, this title provides a... Editeur : Springer Parution : 2016-12-25 Collection : Springer Proceedings in Business and Economics PDF, ePub 336,54 € PDF ePub
Ajouter à ma liste d'envies Leadership, Innovation and Entrepreneurship as Driving Forces of the Global Economy Rachid Benlamri , Michael Sparer This volume aims to outline the fundamental principles behind leadership, innovation and entrepreneurship and show how the interrelations between them promote business and trade practices in the global economy. Derived from the 2016 International Conference on... Editeur : Springer Parution : 2016-12-01 Collection : Springer Proceedings in Business and Economics PDF, ePub 357,64 € PDF ePub
Ajouter à ma liste d'envies Strategic Innovative Marketing Androniki Kavoura , Damianos P. Sakas , Petros Tomaras This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It seeks to make advancements in the discipline by promoting strategic research and innovative activities in... Editeur : Springer Parution : 2016-09-26 Collection : Springer Proceedings in Business and Economics PDF, ePub 210,99 € PDF ePub
Ajouter à ma liste d'envies Building Trust in Information Victoria L. Lemieux This book reports on the results of an interdisciplinary and multidisciplinary workshop on provenance that brought together researchers and practitioners from different areas such as archival science, law, information science, computing, forensics and visual analytics... Editeur : Springer Parution : 2016-08-11 Collection : Springer Proceedings in Business and Economics PDF, ePub 94,94 € PDF ePub
Ajouter à ma liste d'envies Managing Complexity Jocelyn Bellemare , Serge Carrier , Kjeld Nielsen , Frank T. Piller This proceedings volume presents the latest research from the worldwide mass customization, personalization and co-creation (MCPC) community bringing together new thoughts and results from various disciplines within the field. The chapters are based on papers from The... Editeur : Springer Parution : 2016-08-10 Collection : Springer Proceedings in Business and Economics PDF, ePub 179,34 € PDF ePub
Ajouter à ma liste d'envies Operational Research in Business and Economics Michael Doumpos , Evangelos Grigoroudis This book gathers a selection of refereed papers presented at the 4th International Symposium and 26th National Conference of the Hellenic Operational Research Society. It highlights recent scientific advances in operational research and management science (OR/MS), with... Editeur : Springer Parution : 2016-07-29 Collection : Springer Proceedings in Business and Economics PDF, ePub 147,69 € PDF ePub
Ajouter à ma liste d'envies Advances in National Brand and Private Label Marketing Juan Carlos Gázquez-Abad , Els Gijsbrecht , Francisco J. Martínez-López This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such... Editeur : Springer Parution : 2016-06-16 Collection : Springer Proceedings in Business and Economics ePub 94,94 €
Ajouter à ma liste d'envies Transport Development Challenges in the Twenty-First Century Monika Bak This volume explores the field of transport sector development. Derived from the 2015 TranSopot conference held in Sopot, Poland, it discusses current trends, issues, and research on the topic. Specifically, it aims to explore sustainable development, examines current... Editeur : Springer Parution : 2016-03-29 Collection : Springer Proceedings in Business and Economics ePub 147,69 €
Ajouter à ma liste d'envies Selected Issues in Experimental Economics Malgorzata Latuszynska , Kesra Nermend The aim of this volume is to provide deep insights and the latest scientific developments and trends in experimental economics. Derived from the 2015 Computational Methods in Experimental Economics (CMEE) conference, this book features papers containing research and... Editeur : Springer Parution : 2016-03-24 Collection : Springer Proceedings in Business and Economics ePub 147,69 €
Ajouter à ma liste d'envies Tourism and Culture in the Age of Innovation Vicky Katsoni , Anastasia Stratigea This book focuses on cultural tourism as it develops into the second decade of the new millennium. It presents recent hospitality and tourism research findings from various sources, including academic researchers and scholars, industry professionals, government and... Editeur : Springer Parution : 2016-03-03 Collection : Springer Proceedings in Business and Economics PDF, ePub 147,69 € PDF ePub
Ajouter à ma liste d'envies Information Technology in Environmental Engineering Jorge Marx Gómez , Brenda Scholtz This book presents new concepts as well as practical applications and experiences in the field of information technology for environmental engineering. The book has three main focus areas: firstly, it shows how information technologies can be employed to support natural... Editeur : Springer Parution : 2016-02-04 Collection : Springer Proceedings in Business and Economics PDF, ePub 94,94 € PDF ePub
Ajouter à ma liste d'envies Productivity and Efficiency Analysis Collectif This proceedings volume examines the state-of-the art of productivity and efficiency analysis and adds to the existing research by bringing together a selection of the best papers from the 8th North American Productivity Workshop (NAPW). It also aims to analyze... Editeur : Springer Parution : 2015-12-29 Collection : Springer Proceedings in Business and Economics PDF, ePub 126,59 € PDF ePub
Ajouter à ma liste d'envies The Essence and Measurement of Organizational Efficiency Bogumila Brycz , Tadeusz Dudycz , Grazyna Osbert-Pociecha This book offers a collection of studies on various organizations’ efficiency, criteria for evaluating efficiency, together with tools and methods for measuring efficiency. The articles included present an interdisciplinary look at efficiency, its essence and the... Editeur : Springer Parution : 2015-09-29 Collection : Springer Proceedings in Business and Economics PDF, ePub 94,94 € PDF ePub
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