Tous les ebooks de la collection "Business Guides on the Go" - Springer

23 Livre(s)
Télécharger le livre : Mastering Consensus
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Mastering Consensus
Heinz W. Becker
Achieving a common purpose begins with diverse ideas and opinions. This book guides managers through a five-step process to transform productive controversy into unified action. Mastering these steps helps managers stay grounded and effective, even in turbulent times....

Editeur : Springer
Parution : 2025-01-21
Collection : Business Guides on the Go
PDF, ePub

47,46 €
Télécharger le livre : Winning the Advertising Game
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Winning the Advertising Game
Alexander Mafael , Sascha Raithel , David W. Stewart , Charles R. Taylor
Unlock the secrets of advertising success with this comprehensive guide! Dive into practical insights and real-world data to enhance your campaigns. Explore the Super Bowl as a live advertising lab, dissecting branding strategies, creative elements, and societal...

Editeur : Springer
Parution : 2025-01-16
Collection : Business Guides on the Go
PDF, ePub

36,91 €
Télécharger le livre : Data-driven Decision-making for Product Managers
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Data-driven Decision-making for Product Managers
Gabriel Steinhardt
This book is an essential guide for product managers seeking to harness the power of data to drive their product decisions. It is a detailed resource for developing and maintaining data literacy, a core skill for product managers. Through a structured approach...

Editeur : Springer
Parution : 2024-11-25
Collection : Business Guides on the Go
PDF, ePub

40,08 €
Télécharger le livre : A Quest for Projects with Scarce Resources
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A Quest for Projects with Scarce Resources
Mario Vanhoucke
Based on the shared journey of two researchers, this book explores enhancing algorithms for the resource-constrained project scheduling problem. It examines the search for and significance of project data from multiple, distinct perspectives. In the first part, the...

Editeur : Springer
Parution : 2024-11-09
Collection : Business Guides on the Go
PDF, ePub

42,19 €
Télécharger le livre : Neo-Innovation
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Neo-Innovation
Michael S. Tomczyk
As civilization rapidly evolves into a new radical post-pandemic era, organizations and leaders need to adapt, innovate, and reimagine the future. This guidebook offers insights and strategies for leaders to thrive in this new era, empowering them to embrace their roles...

Editeur : Springer
Parution : 2024-10-21
Collection : Business Guides on the Go
PDF, ePub

47,46 €
Télécharger le livre : Active Price Management
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Active Price Management
Laura Johanna Noll , Sven Reinecke
This book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively impacts the company's profits in a sustainable manner. Ultimately, every aspect of marketing is reflected in the...

Editeur : Springer
Parution : 2023-11-01
Collection : Business Guides on the Go
PDF, ePub

42,19 €
Télécharger le livre : Consulting Governance
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Consulting Governance
Robert Bodenstein , Josef Herget
Every consulting project has its governance, which is not always explicitly agreed with the client. This book describes the fundamentals of governance in consulting projects and explains the concept and the concrete implementation in practice. It describes the...

Editeur : Springer
Parution : 2023-10-10
Collection : Business Guides on the Go
PDF, ePub

42,19 €
Télécharger le livre : Decentralized Finance (DeFi)
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Decentralized Finance (DeFi)
Alena Blütener , Cordelia Friesendorf
This book explores how decentralized finance (DeFi) can disrupt traditional centralized finance including the business areas of insurance companies, banks, money markets, and bonds. DeFi is not a company or a single product, rather it is a collection of products or...

Editeur : Springer
Parution : 2023-08-26
Collection : Business Guides on the Go
PDF, ePub

63,29 €
Télécharger le livre : Change Management Revisited
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Change Management Revisited
Cansu Hattula , Ines Köhler
This book on change management is aimed at top and middle management, change managers, and change leaders - but also anyone who is managing a change project as part of a software implementation or introduction of a digital product. In this book, experts from industry...

Editeur : Springer
Parution : 2023-07-13
Collection : Business Guides on the Go
PDF, ePub

42,19 €
Télécharger le livre : Taoist Principles and Practices in Management
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Taoist Principles and Practices in Management
Waldemar Schneider
The accelerated transformation of businesses poses major challenges to organizations. In its fundamental meaning, leadership is about a systematic way of highlighting the most important goals, combined with continuous execution along the most important principles. This...

Editeur : Springer
Parution : 2023-07-11
Collection : Business Guides on the Go
PDF, ePub

40,08 €
Télécharger le livre : XR-Metaverse Cases
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XR-Metaverse Cases
Timothy Jung , M. Claudia Tom Dieck
This book presents a collection of latest case studies on augmented reality (AR) and virtual reality (VR), extended reality (XR) and metaverse applications in various industries. AR, VR, XR and Metaverse are changing the business landscape, providing opportunities for...

Editeur : Springer
Parution : 2023-06-22
Collection : Business Guides on the Go
PDF, ePub

52,74 €
Télécharger le livre : Next Stop Metaverse
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Next Stop Metaverse
Sonja Klose , Ralf T. Kreutzer
This book initiates the conversation about the metaverse in science and practice. What will the metaverse look like? What is it about? Where do we stand? What do we need? Where is the journey going? To begin with: Is the metaverse an idea or a promise? Ralf T. Kreutzer...

Editeur : Springer
Parution : 2023-05-27
Collection : Business Guides on the Go
PDF, ePub

47,46 €
Télécharger le livre : Frontiers in Product Innovation Strategy
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Frontiers in Product Innovation Strategy
Diana Derval
The book shares a cutting-edge approach to innovation strategies and product innovation by showing how advances in management and science can now help explain and predict innovation response and market outcomes across industries (health, cosmetics, food, leisure,...

Editeur : Springer
Parution : 2023-05-24
Collection : Business Guides on the Go
PDF, ePub

66,45 €
Télécharger le livre : Chinese Electric Vehicle Trailblazers
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Chinese Electric Vehicle Trailblazers
Yunyi Gu , Zi Ling Tan , Jan Y. Yang
From business models to unique selling propositions, from product offerings to sales, marketing and pricing strategies, this book reveals what sets Chinese electric car manufacturers apart from their Western counterparts.Chinese automakers are gradually establishing...

Editeur : Springer
Parution : 2023-03-31
Collection : Business Guides on the Go
PDF, ePub

47,46 €
Télécharger le livre : Agile in ISO 9001
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Agile in ISO 9001
Patricia A. Adam
Do you ask yourself what this ‘agility hype’ is actually about and in what cases agility really creates benefits? Would you like to know how to make processes more agile?Do you fancy the idea of using agile methods but don't know how to explain it to your ISO 9001...

Editeur : Springer
Parution : 2023-03-22
Collection : Business Guides on the Go
PDF, ePub

42,19 €
Télécharger le livre : Archetypical Roles in Startups
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Archetypical Roles in Startups
Vanessa Miller , Jens U. Pätzmann
Founding a startup is a challenging endeavor that works best in a well-balanced team. Different thinking styles are needed throughout the founding journey. Archetypes are deeply engrained templates in the collective unconscious and can be used to reveal the hidden...

Editeur : Springer
Parution : 2023-03-01
Collection : Business Guides on the Go
PDF, ePub

58,01 €
Télécharger le livre : The Data-driven Organization
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The Data-driven Organization
Jonas Rashedi
Data has become an indispensable success factor for every company. However, the road towards a data-driven organization is paved with numerous challenges. This book presents a process model for the path to a data-driven company and provides recommendations for the...

Editeur : Springer
Parution : 2022-12-11
Collection : Business Guides on the Go
PDF, ePub

47,46 €
Télécharger le livre : Trustworthy Artificial Intelligence Implementation
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Trustworthy Artificial Intelligence Implementation
Josef Baker-Brunnbauer
Rapidly developing Artificial Intelligence (AI) systems hold tremendous potential to change various domains and exert considerable influence on societies and organizations alike. More than merely a technical discipline, AI requires interaction between various...

Editeur : Springer
Parution : 2022-11-22
Collection : Business Guides on the Go
PDF, ePub

42,19 €
Télécharger le livre : The New Professional Service Firm
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The New Professional Service Firm
L. Martin Van Der Mandele , Henk W. Volberda , Rob B. Wagenaar
The authors of this book alert that professional services like law, accountancy, and consultancy firms are set to face major disruption.The most important driver and enabler are the new technologies that help and in part substitute the work done by professionals.The...

Editeur : Springer
Parution : 2022-10-27
Collection : Business Guides on the Go
PDF, ePub

39,02 €
Télécharger le livre : Solution-focused Business Coaching
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Solution-focused Business Coaching
Jörg Middendorf
This book presents the fundamentals and applications of solution-focused coaching both in individual coaching and in coaching entire teams. It provides central tools for consulting as well as an extensive collection of solution-focused coaching questions for...

Editeur : Springer
Parution : 2022-10-27
Collection : Business Guides on the Go
PDF, ePub

42,19 €
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