Ebooks de Maxim Saleschus en PDF et EPUB

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Customer-Dominant Logic
Manfred Bruhn , Karsten Hadwich , Maxim Saleschus
This book provides a structured overview of Customer-Dominant Logic and formulates fundamental principles that form the basis for a realignment of customer-oriented corporate management. Customer-Dominant Logic is an innovative marketing logic that consistently places...

Editeur : Springer
Parution : 2024-11-26

PDF, ePub

105,49 €