Biographie et livres de PHILIP KOTLER

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Philip Kotler est professeur émérite de marketing international à la Kellogg School of Management, Northwestern University. Il est l’auteur de cinquante ouvrages, dont Marketing Management, mondialement renommé.

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Dernière parution

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Reimagining Operational Excellence

Hermawan Kartajaya , Philip Kotler , Jacky Mussry

Wiley

2024-08-06

PDF, ePub

Explore the cutting-edge of marketing new products and services from leading businesses in Asia In Reimagining Operational Excellence: Inspirations From Asia, world-renowned marketing guru and bestselling author Philip Kotler delivers a...

26,90 €

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Ebooks de PHILIP KOTLER en PDF et EPUB

23 Livre(s)


Ajouter à ma liste d'envies Réussir le défi de l'innovation Philip Kotler , Fernando Trias De Bes Innover ou périr ! Les sociétés qui n'arrivent pas à innover ni à développer de nouveaux produits, de nouvelles stratégies et technologies ne réussiront pas à garder une longueur d'avance sur le marché qui est aujourd'hui en évolution rapide. Winning at Innovation... Editeur : Enrick B. Editions Parution : 2016-06-24 Collection : Entreprise ePub 23,99 €
Ajouter à ma liste d'envies An Instructor's Manual to H2H Marketing Case Studies Philip Kotler , Waldemar Pfoertsch , Uwe Sponholz , Kejsi Sulaj This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the... Editeur : Springer Parution : 2024-02-07 PDF, ePub 58,01 € PDF ePub
Ajouter à ma liste d'envies Redefining Retail Philip Kotler , Giuseppe Stigliano Discover the new realities of working in the post-digital era of consumer brand and retail marketing. In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely... Editeur : Wiley Parution : 2024-01-22 PDF, ePub 22,79 € PDF ePub
Ajouter à ma liste d'envies Marketing 6.0 Hermawan Kartajaya , Philip Kotler , Iwan Setiawan Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs... Editeur : Wiley Parution : 2023-12-04 PDF 25,32 €
Ajouter à ma liste d'envies Kellogg on Marketing Alexander Chernev , Philip Kotler The ultimate marketing resource from the world’s leading scholars From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material on timely topics,... Editeur : Wiley Parution : 2023-04-05 PDF, ePub 31,65 € PDF ePub
Ajouter à ma liste d'envies Entrepreneurial Marketing Hooi Den Huan , Hermawan Kartajaya , Philip Kotler , Jacky Mussry An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the “Father of Modern Marketing,” Professor Philip Kotler,... Editeur : Wiley Parution : 2023-03-08 PDF, ePub 25,32 € PDF ePub
Ajouter à ma liste d'envies Marketing 5.0 Hermawan Kartajaya , Philip Kotler , Iwan Setiawan Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In... Editeur : Wiley Parution : 2021-01-27 PDF, ePub 27,43 € PDF ePub
Ajouter à ma liste d'envies Strategic Marketing For Health Care Organizations Philip Kotler , Joel I. Shalowitz , Robert J. Stevens A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic... Editeur : Jossey-Bass Parution : 2020-12-31 PDF, ePub 96,00 € PDF ePub
Ajouter à ma liste d'envies H2H Marketing Philip Kotler , Waldemar Pfoertsch , Uwe Sponholz In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. It’s not just technological advances that have made it... Editeur : Springer Parution : 2020-12-12 PDF, ePub 42,19 € PDF ePub
Ajouter à ma liste d'envies Marketing 4.0 Hermawan Kartajaya , Philip Kotler , Iwan Setiawan Marketing has changed forever—this is what comes nextMarketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly... Editeur : Wiley Parution : 2016-11-17 PDF, ePub 24,26 € PDF ePub
Ajouter à ma liste d'envies The Quintessence of Strategic Management Roland Berger , Nils Bickhoff , Philip Kotler This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives... Editeur : Springer Parution : 2016-05-18 ePub 63,29 €
Ajouter à ma liste d'envies Transformational Sales Marian Dingena , Philip Kotler , Waldemar Pfoertsch ?Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers. It is all about guiding organizational... Editeur : Springer Parution : 2015-09-11 PDF, ePub 63,29 € PDF ePub
Ajouter à ma liste d'envies Winning Global Markets Philip Kotler , Milton Kotler A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying... Editeur : Wiley Parution : 2014-08-06 PDF, ePub 27,11 € PDF ePub
Ajouter à ma liste d'envies Market Your Way to Growth Philip Kotler , Milton Kotler Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic... Editeur : Wiley Parution : 2012-12-18 PDF, ePub 22,58 € PDF ePub
Ajouter à ma liste d'envies Good Works! David Hessekiel , Philip Kotler , Nancy R. Lee Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating... Editeur : Wiley Parution : 2012-05-22 PDF, ePub 25,21 € PDF ePub
Ajouter à ma liste d'envies Strategic Marketing For Health Care Organizations Philip Kotler , Joel I. Shalowitz , Robert J. Stevens This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective... Editeur : Jossey-Bass Parution : 2011-01-19 PDF, ePub 105,45 € PDF ePub
Ajouter à ma liste d'envies Marketing Insights from A to Z Philip Kotler The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's... Editeur : Wiley Parution : 2011-01-06 PDF, ePub 31,65 € PDF ePub
Ajouter à ma liste d'envies The Quintessence of Strategic Management Roland Berger , Nils Bickhoff , Philip Kotler Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and... Editeur : Springer Parution : 2010-08-23 PDF 26,36 €
Ajouter à ma liste d'envies Marketing 3.0 Hermawan Kartajaya , Philip Kotler , Iwan Setiawan Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs... Editeur : Wiley Parution : 2010-03-30 PDF, ePub 25,32 € PDF ePub
Ajouter à ma liste d'envies B2B Brand Management Philip Kotler , Waldemar Pfoertsch As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the success of well-known consumer goods such as Coca Cola, McDonald's, Kodak, and Mercedes. Now it... Editeur : Springer Parution : 2006-09-22 PDF 58,01 €
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